1/25/2024 0 Comments Caramel whiskey brands![]() The name ‘Kakubin’ means ‘square bottle’, and is a reference to the brand’s packaging design.Ģ. Suntory Kakubin and the Highball have enhanced their volume sales by almost 3m cases since 2017. The Japanese whisky was the only million-case-selling brand to report significant growth in 2021, up by 9.0% to reach 12.7m cases. Suntory Kakubin and its Highball RTD climbed two spots to sit in third position. The whiskey spirit drink was inspired by the Old Fashioned cocktail.Ģ021: 12.7m 2020: 11.6m % change: 9.0% Place last year: 5 A key moment of innovation from the brand came in the form of Jameson Orange, which launched in August last year. Jameson remained as active as ever during 2021 – which is reflected in its success. It was welcome news for the brand after the 5% tumble seen the previous year because of the Covid-19 pandemic. Of the 9.6m cases Jameson sold last year, 5.8m were snapped up in the first six months of 2021. Pernod Ricard-owned Jameson had an extraordinary year in 2021, growing by more than a quarter in volume. The new facility will allow 20m litres of alcohol to be produced annually.Ĥ. Crown Royal was able to deliver double-digit growth in 2021, building on its continued year-on-year growth for the last five years.ĭrinks giant Diageo is evidently confident the brand can continue to grow, as it is building a CA$245m (US$190.96m) carbon-neutral distillery for the Canadian whisky brand. Crown Royal 2021: 9.0m 2020: 8.1m % change: 10.3% Place last year: 3ĭiageo-owned Crown Royal may have moved down two places since last year, but it remains the biggest-selling Canadian whisky brand at 9.0m cases. The release got an additional boost in Australia with a consumer promotion, called Summer Shout, which involved a giveaway of 50,000 Soda & Lime serves.ĥ. Launched in Australia before its global roll out, the expression joined Canadian Club’s Cola and Ginger Ale options. The brand tapped into the growing ready-to-drink (RTD) trend, and added a Soda & Lime variant to its range in September 2021. The Beam Suntory-owned brand sold 6.2m cases last year. Taking sixth place on this year’s list is Canadian Club, which surpassed the 6m case mark for the first time after growing by 4.9% in 2021. Last year, the Asahi Breweries-owned brand’s volumes remained steadfast at 3.3m cases.Ħ. The Japanese whisky brand was unable to return to growth in 2021, after experiencing its first sales decline since 2015 in 2020. Sliding into seventh place this year is Black Nikki. ![]() The US$19m visitor centre features a tasting room and a ‘you do Bourbon’ lab.ħ. ![]() The Bourbon, owned by Heaven Hill Brands, opened a new visitor centre in Bardstown, Kentucky, in June 2021. Evan Williams 2021: 3.1m 2020: 3.0m % change: 2.0% Place last year: 7Īfter joining the top 10 for the first time in 2020, Evan Williams has moved down one place despite a 2.0% rise in volume sales in 2021. Torys Classic sits at 37%, meaning it cannot technically be classified as whisky in the EU, which specifies a minimum alcohol level of 40% for the category.Ĩ. The brand has sustained year-on-year growth since 2017. Japanese whisky Torys stayed steady in 2021, with a marginal increase in volume sales of 0.3%. Maker’s Mark 2021: 2.6m 2020: 2.4m % change: 11.1% Place last year: 9īeam Suntory’s Maker’s Mark was able to move forward from a couple of stagnant years to deliver solid double-digit growth in 2021, up by 11.1% to 2.6m cases.ĭuring the pandemic, the brand worked with industry charity the Lee Initiative to feed more than 1.5m hospitality workers in cities across the US.ĩ. Scroll down to discover the top 10 best-selling world whisky brands of 2021, listed in order of their nine-litre case sales.ĭata listed is to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2022 report.ġ0. We’ve trawled through our Brand Champions 2022 report to take a closer look at how producers from around the world performed last year. However, the category showed resilience with the majority of brands from Ireland, the US, Canada and Japan in growth.īrands found success by tapping into key trends, such as ready-to-drink options and flavoured bottlings, backed by savvy marketing campaigns. The challenges of 2020 – most notably the Covid-19 pandemic and tariff wars – continued to present challenges for whisky brands in 2021. Scroll down to discover the world’s biggest-selling whiskies These are the brands at the top of the game. Spanning liquid made in the US, Canada, Ireland and Japan, the million-case-selling world whisky contingent has never been so diverse.
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